McDonalds Essay Example for Free

McDonalds EssayMcDonalds is the worlds self-aggrandizingst chain of beefburger fast food restaurants. McDonalds and its franchises operated more than 33,000 McDonalds restaurants in 118 countries and serve 64 million customers each day. The federation also operates other restaurant brands, such as Piles Cafe. McDonalds is the largest food serve well company in the world. In 2010, the annual total revenues ar 24,075 millions. It is also one of biggest employers in the United States, with over 1. 7 million workers (our company). Only fifteen to twenty per cent of the restaurants ar actually company-owned. The rest are franchises, tie by 2,659 independent owners who pay a fee of between $400,000 and $700,000 for a franchise. McDonalds licensing department handles the fee organize on a case by case basis, and there are a wide form of license fees determined by property and equipment costs. A skilled franchisee can earn a sex-figure income from a single restaurant most own tw o or more restaurants (report). The following part result focus on the international factors affect on the McDonalds company. International factor is an external milieu.It refers to the characteristics of the environment that are particular to cross-border summonss which included economic cycles, combative and entrepreneurial cultures (book). McDonalds is a large international company. Its restaurant distributed around the world. Thus, there are many factors that McDonalds need to consider. such(prenominal) as how to meet distinguishable countries customers need. Because of different countrys customers arouse different culture, habit and different taste of food. The other one is how to gain competitive advantage form local restaurant.There are many fast food service companies in the world for example Burger world power and KFC, especially Burger King. Burger King is also a big international company with scores of stores around the world. Its a gravid competitor for the McDo nalds (Product positioning). One thing that McDonalds do to meet customers need and gain competitive advantage is customization. Even though McDonalds is centred on a core formula for its restaurants and food products, it has to have some customization to meet different countrys customers need.For instance, alcohol is only available in McDonalds restaurants in some countries but not in others. Basic on different countrys culture and eating habits, McDonalds also developed different types of burger to serves different countrys customers. much(prenominal) as The Teriyaki McBurger, a sausage patty on a bun with teriyaki sauce, sold in japan (Global and transnational business strategy and trouble. George Stonehouse, David Campbell). McDonalds also uses high role of food and service to speck customers and gain competitive advantage.As Jim Skinner, Vice Chairman and CEO of McDonalds, said, running break away restaurants is McDonalds twist one priority. We will improve operation exce llence around the world through new technology, better tuition, and service enhancements (report). instruct is an important tool for companies to achieve satisfaction and sustaining competitive advantage. Employee training at McDonalds is extremely structured. New workers are first taken through the basic Crew Training System. Which is an on-the job- training and is mostly vocational.After this process, workers will enter into a new training program, with the skills becoming more complex and generalized. The twinkling level of training begins with a one-hour orientation on the company. Workers will watch a video and see step by step manuals at training room. The video and manuals included every detail of the operation such as how to make burgers, shake. Each restaurant has its own training room. Trainers use a serial of checklists, Station Observation Checklist to evaluate new crew members performance. For a crew member, the training is over.But erst a crew has been promoted to swing coach-and-four, he or she will continue to receive training which called management development program. It included teaching technical and functional management skill for employees at the swing manager level. There are four steps in this program. First one is Basic operations style which covers fundamental restaurant openings. The next is Basic Management Curse which teaches leaderships, time planning, and crew recognition. Then is operations Course, students are trained on crew recruitment and retention, store leadership and decision-making.The last part in this process is Regional Equipment Course. Once employees finished this training and become assistant managed, he or she is eligible to get into Hamburger University, the companys world wide training center for management personnel. somewhat 2,500 managers and potential franchisees studied here. The course included enhancing communication, interpersonal and human relations skills. All McDonalds managers are require d to receive training from Hamburger University at least once every 5 age to enhance their skills. Training is seen as a core aspect in McDonalds daily operations.Because of training is one of the important means to achieve standardization. By training employees, company can gain lots of advantages. It can increase companys productivity, reduce staff turnover and improve service quality (). Each and every one of these customers deserved great services from the moment they approach the counter or drive-thru window until they leave the restaurants. We depend on the employees in the restaurant, whether employed by independent franchises or by McDonalds Corporation, to provide a fast friendly and courteous experience to all guests so they will fancy us again and again.Thats why McDonalds Independent Franchisees and McDonalds Corporation look for individuals who like to have fun plot delivering fast accurate and friendly service. If you are interested in becoming a part of a McDonalds Team, here are some of the duties that could be required of you1. On Time, Neat and beak Our crewmembers are pass judgment to report work on time, neat and clean. 2. Wash Your Hands the most important thing crewmembers so to help make sure our customers receive safe food is to wash their hands often.3.Skills and Training Training will provide you with the skills you will need to perform your job. 4. Standards Crewmembers follow standard operational procedures so customers invariably receive exceptional quality service. 5. Teamwork Our crewmembers rely on teamwork and high energy to get the job done. 6. Clean Spotless Tidy sparking. Our customers expect every McDonalds will be clean. 7. Welcomed Guest Our crewmembers make each customer feel like a welcomed guest. 8. Service We depend on our crewmembers to deliver fast, accurate and friendly service with a smile.