Book Report Tangata O Le Moana - 2043 Words

Book Report Over Tangata O Le Moana As an exchange student from the United States of America, I knew next to nothing about New Zealand and its history. When I chose my classes for my semester abroad, I wanted to learn as much as I could about the country that would soon be my home. I decided to take PASI 101 because I knew that there would be no better way to learn about the history and culture of New Zealand. I come from a state that is nowhere near the pacific. I had not met a pacific islander in my lifetime. When I entered my first lecture in PASI 101, I found myself surrounded by people who I knew nothing about, and I became thrilled at the thought that this class would help me understand them. Tangata O Le Moana is the required text for PASI 101. It is about the history, lives, and hardships of the pacific people in New Zealand and the islands. This textbook has helped guide me through the class while also providing a way to help me understand the foreign country that is now my home. Throughout this essay, I will summarize the information that is given throughout the book. Then, I will select a few chapters that changed my way of thinking about the pacific while also giving outside sources that helped further my understanding of these chapters. Finally, I will conclude my report on how and why Tangata O Le Moana helped me have a firm grasp on what pacific heritage means to their people. Tangata O Le Moana is a textbook that includes a variety of essays that cover

Impacts Of HIV And AIDS - 2002 Words

The emergence of HIV and AIDs in the early 1980s has led to untold public health, socio-economic and demographic challenges. Describe the impact of HIV/AIDs on individuals, family and the community under the following headings Educational, Economic, Social, Demographic, Psycho-emotional, Religious ECONOMIC Countries with high national debts and low GNP such as Mozambique experience greater difficulties in providing the care and support to the infected and affected. HIV/AIDS results in greater number of illness and death especially among the working class. This results in increased cases of absenteeism which results in more work for employees already present required to stand in for their colleagues hence leading to higher overtime†¦show more content†¦Life expectancy in most countries in Africa would be at least 50 years or greater but countries such as Botswana and Namibia who boast more than 20 percent prevalence have an estimated drop between 24-42 years in life expectancy (imf.org). Women accounted for 48 percent of all adults living with HIV worldwide and 69 percent in Sub-Saharan Africa due to their bio-physiology, vulnerability to rape and assigned gender roles among others. In Kenya HIV prevalence rates in women was at 7.7 percent compared to the 4 percent in men (NACC, 2006: Daily Nation- October12, 2006: 3). The youth are a t the greatest risk as half of the new infections worldwide are confined to the 15-24 age group of who young women account for majority of the infected. Around 6,000 youth become infected with HIV every day(UNAIDS, 2006). Most of the infected die within ten years due to lack of treatment leaving behind shattered families and crippled prospects for sustainable development (Republic of Kenya, 2005). The number of AIDS orphans has increased since the pandemic started. In Kenya there were 39.000 orphans in 1987, 968,287 in 2001,1,780,557 in 2004 and the number of orphans in 2010 was expected to be around 2,204,115Show MoreRelatedThe Impacts of HIV and AIDS1161 Words   |  5 PagesHIV/AIDS and its Impacts HIV/AIDS is an illness that has been known across the globe for more than two decades because of its effects on people, families, and relationships. This disease has contributed to the deaths of millions of people throughout the world while there are other millions of people living with the illness. The prevalence of HIV/AIDS is also evident in the fact that it continues to affect people, families, and communities every day. The impact of this disease on families and communitiesRead MoreThe Impact Of Hiv / Aids917 Words   |  4 Pages This paper provides a brief overview of the impact of HIV/AIDS. It then focuses on the policymaking process and the purpose of the health policy. From there we move to on to the five-step of policy analysis and conclude with a strong recommendation to help bring this disease under control. The purpose of this paper is to identify and further understand key factors that may impact the decision of our nations to address HIV/AIDS in homes, schools, organizations, and communities. The legislatureRead MoreHiv / Aids Impact And Intervention1538 Words   |  7 PagesHIV/AIDS Impact and Intervention Group Research Assignment Russia 1. General background and statistics Physical Geography : the largest country in the world in size, with an area of more than 6.6 million square miles. Location : Northern Asia and Eastern Europe. Total Population : about 144 million citizens. Demographic : Russian 81.5%, Tatar 3.8%, Ukrainian 3%, Chuvash 1.2%, Bashkir 0.9%, Belarusian 0.8%, Moldavian 0.7%, other 8.1% (Russia - Language, Culture, Customs and Etiquette) MajorRead MoreImpact of Culture on the Spread of Hiv/Aids in Kenya5438 Words   |  22 PagesAbdalla A. Bafagih Professor Trent Newmeyer Sociology of AIDS Soc 309Y1F June 21, 2004 Impact of Culture on the Spread of HIV/AIDS in Kenya a national culture is not a folklore, nor an abstract populism that believes it can discover the people’s true nature†¦.a national culture is the whole body of the efforts made by a people in the sphere of thought to describe, justify and praise the action through which that people has created itself and keeps itself in existenceRead MoreSocio Economic Impact of Hiv and Aids to Nigerian Economy4501 Words   |  19 PagesScience Vol. 4, No. 1; January 2012 The Effects of HIV/AIDS Scourge on Production and Income among Rural Households in Adamawa State of Nigeria Iya, I. B., Purokayo, S. G., Gabdo Yusuf Department of Economics Federal University of Technology, Yola, Nigeria Received: October 12, 2011 doi:10.5539/gjhs.v4n1p245 Abstract The paper investigates the determinants and the impact of HIV/AIDS on households in Adamawa State. 120 respondents affected with HIV/AIDS were selected for interview using simple randomRead MoreEssay on Impact of Stigma of HIV-AIDS in the South African Workplace1497 Words   |  6 Pagesstudy is â€Å"Impact of Stigma of HIV/AIDS in the South African workplace.† This falls under a discipline of business management in the financial management degree I am currently doing and one of the key areas of focus within business management is workplace challenges. I believe that HIV/AIDS stigmas are challenges regularly faced in the South African work environment. The purpose of this research review is to gain insight and deeper understanding of what workplace stigma towards HIV/AIDS is in theRead More2.0 Impacts of HIV/AIDS 2.1 Economic - Healthcare 2.1.1 Human Capital Good health is an element of600 Words   |  3 Pages2.0 Impacts of HIV/AIDS 2.1 Economic - Healthcare 2.1.1 Human Capital Good health is an element of human capital and is an essential ingredient for a productive population. HIV/AIDS influences economic growth by dropping the accessibility of labor. Devoid of proper nutrition, health care and medication is available in developing countries, whereas a large number of people are falling victim to AIDS. 2.1.2 Increased Demand for Health Care People living with HIV/AIDS will not only be unable to workRead MoreHiv / Aids And Aids Essay791 Words   |  4 Pages 1.INTRODUCTION There is a global trend that HIV/AIDS has prevailed the globe. According to the UNAIDS, at the end of the year 2015 there were approximately 36.7 million people around the world infected with HIV/AIDS including the estimated 2.1 million individuals worldwide who were newly infected in that year. The World Health Organization (WHO) indicates that a limit of 54% of HIV/AIDS individuals know that they’re infected. It also indicates that two thirds of the reported caseRead MoreHiv / Aids And Aids948 Words   |  4 Pages33.3 million people are infected or living with HIV, of which 22.5 million are in sub-Saharan Africa. In addition, of the2.5 million children in the world estimated to be living with HIV, 2.3 million are in sub-Saharan Africa. Southern Africa, the most affected region, includes a number of middle- and lower-middle-income nations known as the hyperendemic countries. In South Africa alone, there are about 5.7 million people living with HIV/AIDS. In Swazila nd, 42 per cent of women attending antenatalRead MoreSocial Services During Sub Saharan Africa951 Words   |  4 PagesSocial Services Provided in Sub-Saharan Africa have had a Positive Impact on People Infected and Affected by the Human Immunodeficiency Virus Summary Human immunodeficiency virus (HIV) is a disease that has evolved over time into an epidemic. Sub-Saharan Africa is the region of the world with the highest population of infected individuals and some of the lowest access to resources needed provide preventative education, treatment, and support for the disease. This study examines five studies conducted

Anthony summer and Robbyn Swan the eleventh daythe full story of 9/11 Free Essay Example, 1250 words

The arrival of these terrorist in year 2000 prior the attack, enabled them to form tight connections hence established themselves with a good networking with some members of the American administration. Therefore, the al-Qaeda were able to establish themselves and plan their operation. However, the CIA knew all about this operation but failed to convey the information to other security body of FBI. The FBI tried to make effort by using field agents as informers and tried to inform the government about the upsettingtrend of partisans with suspicious credentials and were training at United State flight institutions. The FBI had made many efforts to arrest these future terrorists but the CIA blew all the opportunities that were there to grab them not once but severally. The CIA believed that the two arrested future terrorists were spies placed by the Saudi Arabian government to come and train in the United State military institutions. This explains the laxity expressed by the CIA agenc y who took a long time waiting for the peculiar action or behavior that could prove that the two future hijackers were actually terrorists. We will write a custom essay sample on Anthony summer and Robbyn Swan '' the eleventh day:the full story of 9/11'' or any topic specifically for you Only $17.96 $11.86/pageorder now Therefore, they wasted all the opportunities that they had and gave the terrorists all the adequate time to plan their operation sufficiently. Despite the many allegation on the nations behind the plan to attack United State about the enmity and United State involvement in the Iraq civil were, there was still real truth that the American government did not want to uncover so that it could not be regarded as failure to protect its innocent citizens. For example, American government failure to intercept the terrorist’s airliners hence it has been considered the darkest day to the world and Americans since the truth remained with those who knew something about the attack due to distrust and deceit that prevailed in the government report. On the other hand, after the tragic event, there was tension all over the world and all United State embassy were cautioned to seek for secure places in the government they were in as they was rumors that the t errorists aimed at all nations that had mutual relationship with the American government. Other rumors involved the tag of economic war that prevailed where American government had interfered with the oil export from Arabic nations and the attack was meant to warn the United State to withdraw from interfering with oil export by the Arabic nations. However, the most regarded terrorist was Osama bin Laden who had been encountered in much indifference with the government of United State and was believed to be used tobe used by other foreign countries to boom United State.

Essay Relief Efforts During The Great Depression - 1492 Words

The Great Depression was a time of hardship for many. People lost their jobs, home, money and almost half the population were under the poverty line. As the rising number of unemployed men and women grew, the states and private organizations took it into their own hands to provide aid for those who needed it. However, the rigorous efforts of these charities and government did not provide much â€Å"relief† in the long term. Many people had been taking advantage of these charity organizations and soon enough the question becomes evident, what really is the American dream now? The economic crisis began in August 1929 when a recession began, but it was not until the stock market crash of October 1929 that a rapid decline in economic stability†¦show more content†¦During the time Herbert Hoover made a statement that it was the state and local governments responsibility to create jobs for the unemployed. Due to the little efforts of the federal government intervention to h elp the poor private and state organizations took it to themselves to provide aid. Private organizations such as the salvation army and faith based charities dominated the efforts to help the poor. Though their efforts were few in contrast to the many that need it. One of the many charity organizations that attempted to make a difference- the Salvation Army..had made their day view when the unemployment rate had reached 25 percent: â€Å"The Salvation Army used 10 years of mass anguish to demonstrate Christ’s love and provide in abundance.†(salvationarmynorth, page 10). The committed charity group had took it upon themselves to deliver gift baskets to 1500 families in peril on christmas eve. Though this organization had been proving to be successful in providing many people with relief from this financial crisis, there were many cases in which the people had given negative responses; â€Å"The Salvation Army’s primary function was to spread the gospel through l oud open-air meetings...Many Salvation Army officers had to dodge rotten vegetables...by onlookers who didn’t appreciate hearing the message of Jesus Christ.†(salvationarmynorth, page 10). This is just one of the many independant charity groups which attempted to bring some form ofShow MoreRelatedThe Legacy Of The Roaring Twenties1475 Words   |  6 Pagesbrought about the Great Depression, which ended this era. Franklin Delano Roosevelt felt compelled to do something to bring America back to its former prosperous self. Roosevelt created the New Deal, a series of government programs and laws intended to fix the economic issues plaguing America. This plan consisted of what is known as the three ‘R’s, that is relief, recovery and reform. Relief was the effort to help one-third of the people out of world in the country. Recovery was the effort to restore businessRead MoreThe Great Depression Of The United States1299 Words   |  6 PagesThe Great Depression in the United States triggered when the American stock market crashed, causing America’s economy to have a downturn. The two long-term causes of the Great Depression were the stock market and consumer spending. When the prices were rising and wages became stagnant, people started to buy with credit and slowly reduced the amount they spent. The stock market was one of the long-term causes of the Great Depression because of speculation and abusing the stock market. SpeculationRead MoreThe Great Depression Of The 1930s999 Words   |  4 PagesThe Great Depression of the 1930s is notably one of the greatest crises of American history. During this time frame the American economy collapsed in great part because of factors such as the existence of massive wealth inequality, the dust bowl that started in the Great Plains, and the rampant business speculation of the 1920’s. These factors helped turn an awful economic depression into what would be called an all-out social crisi s. Bread lines and soup kitchens became a common occurrence in AmericanRead MoreThe Sense of Hope Instilled by Franklin Delano Roosevelts New Deals988 Words   |  4 Pagesresponse to the calamity of the Great Depression (Schlesinger 25), in the 1930s during the Great Depression. He proclaimed, â€Å"Great power involves great responsibility† (Brainy quote). â€Å"The Great Depression was a severe worldwide economic depression in the decade preceding World War II† (Schlesinger 45). It dampened the spirits of Americans and caused them to have a negative outlook on the world because it lead to hunger and took away many jobs, however Roosevelt had great responsibility in creating theRead More Down And Out In The Great Depression Essay1335 Words   |  6 PagesDuring the 1920’s, America was a prosperous nation going through the â€Å"Big Boom† and loving every second of it. However, this fortune didn’t last long, because with the 1930’s came a period of serious economic recession, a period called the Great Depression. By 1933, a quarter of the nation’s workers (about 40 million) were without jobs. The weekly income rate dropped from $24.76 per week in 1929 to $16.65 per week in 1933 (McElvaine, 8). After President Hoover failed to rectify the recession situationRead MoreThe Success Of The Great Recession1375 Words   |  6 PagesThe Great Recession which lasted from 2008 to 2010 is often regarded as the greatest economic crisis since the Great Depression which took place during the 1930s. The causes of both crises can be said to be similar as both lie in the actions of the federal government. While the crash of the stock market in 1929 is said to be one of the major causes and sometimes even the main cause of the Great Depression, there are also other circumstances that led to this economic crisis. Bank failures during theRead MoreDown and Out in the Great Depression1371 Words   |  6 PagesDuring the 1920â₠¬â„¢s, America was a prosperous nation going through the â€Å"Big Boom† and loving every second of it. However, this fortune didn’t last long, because with the 1930’s came a period of serious economic recession, a period called the Great Depression. By 1933, a quarter of the nation’s workers (about 40 million) were without jobs. The weekly income rate dropped from $24.76 per week in 1929 to $16.65 per week in 1933 (McElvaine, 8). After President Hoover failed to rectify the recession situationRead MoreAmerica in the Great Depression1370 Words   |  5 Pagesa level that allowed most Americans to attain economic success. A worldwide depression struck countries with market economies at the end of the 1920s. Although the Great Depression was relatively mild in some countries, it was severe in others, especially in the United States. The Great Depression left the American economy in ruins with problems that would take decades to fix. Government involvement increased in an effort to reconstruct our recession stricken economy. The 1920s was a time of economicalRead More The Great Depression Essay1193 Words   |  5 Pages nbsp;nbsp;nbsp;nbsp;nbsp;The Great Depression was a period, which seemed to go out of control. The crashing of the stock markets left most Canadians unemployed and in debt, prairie farmers suffered immensely with the inability to produce valuable crops, and the Canadian Government and World War II became influential factors in the ending of the Great Depression. The 1920’s meant prosperity for Canada. Canadians living in the 1920’s were freer in values, less disciplined, and concerned withRead MorePresident Franklin Delano Roosevelt932 Words   |  4 PagesPresident Franklin Delano Roosevelt, was instrumental in his efforts to reshape and rebuild the United States from a struggling state making his endeavors a personal attachment in American history. First of all, Franklin Delano Roosevelt’s background consisted of, growing up in the country of New York. He attended private school, following Harvard and Colombia law school paving the way for his future civic duty, according to, Faragher, 2009. In 1910, Roosevelt served as an assistant secretary of

Schizophrenia Stigmas, Causes and Brain Activity...

Schizophrenia Stigmas, Causes and Brain Activity Differences Contrary to popular belief, Schizophrenia is not a mental health disorder but a psychotic based disorder, in which those affected often experience psychosis. Those experiencing psychosis are known to lose touch with reality; this loss often results in delusions and/or hallucinations. This leads one to ask: what are the social stigmas, plausible causes and brain activity differences related to schizophrenia? Background Schizophrenia is broken down into 4 subtypes: Paranoid-type, Disorganized-type, Undifferentiated-type, and Residual-type (Goldberg, 2013). Paranoid-type Schizophrenia is the most well known type, and is often seen as the stereotypical view of Schizophrenia.†¦show more content†¦Psychiatrist D. Fuller Torrey, M.D., states Schizophrenia is the â€Å"modern-day equivalent of leprosy† (qtd: in Tartakovsky, 2014). There are harsh stereotypes surrounding those affected such as a higher level of danger, universal symptoms, predetermined traits, a need for hospitalization, and even, put simply by Demian Rose, M.D., Ph. D., a belief Schizophrenics are either psychotics or not. (Tartakovsky, 2014). These stigmas lead to extremely detrimental effects such as, more homeless sufferers, less job opportunities, a lower quality of life, lower self esteem, higher stress levels, and more symptoms (Corrigan, 1998). Like most problems, these stigmas could be corrected with a fairly basi c understanding of Schizophrenia and how it affects its sufferers. The most common of these stigmas is the higher level of danger. According to professor Dawn I. Velligan, many people believe those affected by Schizophrenia are more dangerous than the general public because of their disorder; however, schizophrenics usually tend to be the victims of violence rather than the â€Å"perpetrators† (Tartakovsky, 2014). In addition, when treated or medicated, schizophrenics are no more dangerous than the general population. Along these same lines, many believe schizophrenics experience the same symptoms (Tartakovsky, 2014). There areShow MoreRelatedSymptoms And Symptoms Of Schizophrenia1354 Words   |  6 Pagesdevelop schizophrenia Males are more likely to suffer than females Age of onset is usually 18-25 for males and 25-35 for females BIOLOGICAL FACTORS GENETIC PREDISPOSITION No single gene causes schizophrenia, instead many genes increase the risk Strong hereditary influence Chance of developing schizophrenia if: Sibling has schizophrenia – 8-10% One parent has schizophrenia – 17% Both parents have schizophrenia – 46% Fraternal twin has schizophrenia – 17% Identical twin has schizophrenia – 48% 60%Read MoreSymptoms And Symptoms Of Schizophrenia Essay1364 Words   |  6 Pagesmine, is schizophrenia. There are many different disorders that our bodies are subjected to such as Anxiety Disorders, Eating Disorder, and Psychotic Disorders. In this paper, you will read about one particular mental disorder that many people have heard of but really don’t know what it is, what causes it or the symptoms. This disorder is called schizophrenia. This is not a disorder that is talked about widely. It is one that is swept under the rug by most families because of the stigma that isRead MoreSymptoms And Symptoms Of Antipsychotic Medication1497 Words   |  6 Pages Because schizophrenia manifests itself as a blend of a thought disorder, a mood disorder, and an anxiety disorder, a mixture of antipsychotic, antidepressant, and antianxiety medication is used to treat it. One main type of antipsychotic medication is traditional, such as chlorpromazine, haloperidol, and fluphenazine. These medications have been present since the 1950 s, and they are most effective for treating positive symptoms because they block the dopamine receptors. Dopamine is a neurotransmitterRead MoreMental Illnesses : A Mental Health Disorder1653 Words   |  7 PagesMental illnesses are brain diseases rooted in biology. Approximately one in every four adults has experienced a mental health disorder according to the Huffington Post. National Alliance on Mental Illness (NAMI) statistic identified mood disorders as the third most common cause for hospitalization in the U.S. for youth and adults. Mental illness compared to other chronic diseases is far more complicated and subjective. This serious and objective health problem has become increasingly obvious recentlyRead MoreDifferent Aspects of Schizophrenia Essay1126 Words   |  5 PagesDifferent Aspects of Schizophrenia The devastating mental illness of Schizophrenia is a major concern of modern medicine. Schizophrenia associates any one person with multiple problems. These problems include delusions, hallucinations, and disorganized behavior (Long 1999). The illness is a disease of the brain that is explained clinically as, disease of the mind, a simple explanation given by Nancy Andreasen (1999). It is important to understand that there are different types of this mentalRead MoreAnalysis Of The Movie Diamond Of The Rough 1389 Words   |  6 Pagesfor patients with depression, acute mania, and schizophrenia. From when it was first created ECT was seen as a miracle cure and, except for a brief moment of decline, multiple medical advances have made its capabilities expand greatly. Per Rudd, shock therapy originated in 1747 by Charles Wesley to treat insanity until 1938, when Ugo Cerletti was at a slaughter farm and came up with the idea of electroshock therapy to possibly cure schizophrenia (par. 1). Nobody truly saw the potential with shockRead MoreThe Stigma Associated With Bipolar Disorder1448 Words   |  6 PagesLiving with Bipolar Disorder The stigma associated with bipolar disorder is unacceptable. The purpose of this paper is to improve the readers ability to understand what bipolar disorder is and how being diagnosed with this disorder affects all facets of daily living. Family, friends and associates of individuals with bipolar disorder are often affected as well. As a result of the stigma associated with the disorder, the effects remain: often multiplied by individuals that have a limited understandingRead MoreThe Stigma And Stereotypes Of Mental Illness Essay2287 Words   |  10 Pagesill’ and for them to say ‘That’s interesting, what did you experience?’†, said a survivor from the UK in 1997 (Sayce 18). Almost twenty years later and this man s wish still has not come true. People may ask why, and the answer is because of the stigma that comes along with having a mental illness. Mental illness is something not often talked about because of the fear of being judged. According to t he National Alliance on Mental Illness, one in every four Americans has a mental illness, and onlyRead MoreThe Perception Of Drug Addiction Essay1712 Words   |  7 PagesIntroduction There is a wide-range reaction about drug addiction today in society. Illicit drug use continues to be a major social issue all over the world. Drug addiction defines a â€Å"chronic, relapsing brain disorder that is characterized by compulsive drug seeking and use, despite harmful consequences† (Kuhar, 2010:453 ). Research has shown that decades have passed since the clinical population has accepted addiction as a disease instead of a series of bad choices. Nevertheless, specific group affiliationRead MoreSymptoms And Treatment Of Schizophrenia3448 Words   |  14 PagesABSTRACT Schizophrenia is a public health issue affecting 1% of the world population. Its disorders are characterized in general by distortions of thinking and perception, and by inappropriate or blunted affections. It still raises many doubts, anxieties and prejudices in relatives, friends and the entire society. The importance of overcoming the disease denial and prejudices is essential for the proper development of treatment. Gatherings from psychological and psychiatric observations blend in

Dating Violence free essay sample

A paper examines both the victims and the perpetrators of dating violence. This paper begins by defining the term dating violence followed by the scope of problems associated with the issue. Furthermore, the paper discusses the risk factors involved in dating violence as well as the early warning signs. The paper further highlights the characteristics of both the victims and the perpetrators and what can be done about the issue. The paper then discusses the myths and realities associated to dating violence, backed by statistics and the recent findings by some of the best experts in the related field the research paper. Table of Contents Definition of Dating Violence Genres of Dating Violence Dating Violence: Indicators Conclusion Violence has many forms and every form is formidable. Heated debate and ongoing extensive research shows the alarmingly increasing rate of dating violence all over the world. In order to well comprehend the issue, it is essential to know the definition as well as the significant information regarding the subject. We will write a custom essay sample on Dating Violence or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Dating violence has been defined in the following manner: 1) Dating violence can be defined as an error, a threat or a crime committed by one person of an unmarried couple on the other person according to the laws/statements related to dating relationship. Such violence includes any type of sexual abuse, physical violence, verbal or demonstrative abuse. (Sugarman).

Consumer Decision Making Process Samsung â€Myassignmenthelp.Com

Question: Discuss About The Consumer Decision Making Process Samsung? Answer: Introducation Consumer Decision Making Process (CDMP) refers to the process which the consumers follow before making purchase decision to purchase products. The following are the five stages of consumer decision making process(CDMP) which a consumer would go through while purchasing a Samsung Galaxy S8: Need recognition: A consumer at recognises the need to buy a product at this stage by recognising a requirement of his which the product can fulfil. For example, the target consumer may feel the need to buy a Samsung Galaxy S8 to get access to the latest mobile applications or to be able to send and receive mails on his mobile phone. The psychological influences like needs and motivation play a very important role in deciding what to purchase. For example, if the customer wants to use a high-end expensive smart phone, he would be motivated to buy a Samsung Galaxy. The need and motivation to purchase a product become active at this stage(Solomon 2014). Information search: Customers at this stage tries to gather information about the product he wants to buy. He consults his friends, relatives and acquaintances to know about their views about the product. He watches advertisements and public sources of information about the product like newspapers ad magazines. The personality and self-conception of the customer play very significant role at this stage. The information the customers gain from sources like advertisement and newspapers impact the perceptions consumers develop about products. For example, Samsung Galaxy is advertised as a high-end smart phone which a lot of features and capable of supporting multiple applications(Wen et al. 2014). These customers match these perception with their personalities to decide whether to buy products or not. For example, the middle and the upper class people with high disposable income and the taste for high end electronic products would purchase Samsung Galaxy S8. This stage of information collection is importan t because the information customers gain from various sources decide their purchase decisions of products. The positive information and reviews gained about a product encourages purchasing the product whereas negative reviews and perception prevents customers from purchasing products. It can also be inferred from the discussion that this stage is capable of affecting the sale of goods in the companies, which in turn influence their revenue generation(Hu, Koh and Reddy 2014). Evaluation of alternatives: The customers at this stage evaluate the information they gain about a product from various sources like newspapers, official websites of companies and reviews of acquaintances. The customers try to choose the best available product in the market suited to their tastes, perceptions, fear and attitude. The consumers perceive big brands as a assurances for high quality and value for money. They have perception that less expensive products are of inferior quality or utility. These perceptions about risks factors of using less known brands create fear in the minds of the consumers and repel customers from purchasing products. For example, Samsung Galaxy S8 is a high-end product owned by Samsung, one of the biggest international electronic brands. This strong brand image of Samsung reflects its positive customer reviews and high rate of customer satisfaction it generates. This strong brand image elevates the risk and fear consumers have regarding the new products. The customers choose the smart phone set because they perceive it as among the best products in the market(Ballesteros-Gmez et al. 2014). Purchase: The customers at this stage actually buy the products based on the information they gain from the various sources like newspaper and advertisements. For example, the customer evaluate the various sources of information like newspaper and decides to buy Samsung Galaxy S8. Post purchase satisfaction or dissatisfaction: The customers at this stage review the products after they have consumed them. They consider whether the products have met their expectations and the promise generated by the advertisements. If they consider that the products have met their expectations and they are satisfied, they influence they purchase decisions of other consumers by advising them to buy the products. This results in repeat business for the companies and generates high revenue for them. For example, if a consumer is satisfied by using Samsung Galaxy S8, he would advise other consumers to buy the product. Similarly, if a consumer is dissatisfied by using a product, he would advice other consumers not to buy the product(Agnihotri et al. 2016). Situational factors: Some situational factors like retail environment can potentially influence CDMP by motivating a consumer to purchase certain products. The situational factors can be of four types namely, personal situational factors, environmental situational factors, emotional situational factors and life cycle situational factors. Personal situational factors refer to proximity, intimacy and nature of personal relationship consumers have with shopkeepers. Environmental situational factors like geography and retail environment influence the purchase decisions of consumers. Emotional situational factors consist of emotional perception consumers have about products. For example, if a consumer has positive perception about Samsung he would be motivated to purchase Samsung Galaxy in the purchase stage of CDMP. He would be motivated by positive reviews from newspapers and advertisement in the evaluation of alternative stage which would eventually encourage him to buy the product(Collier et al. 2015). Retail environment: Retail environment refers to the environment in which products are sold to consumers and affect the CDMP at the evaluating alternative stage. For example, if the retail environment consists of a Samsung outlet, it would encourage consumers to buy Samsung Galaxy S8 to a higher degree. This is because at a Samsung outlet the consumer is not left the option to check out mobile smart phones of other brands unlike in ordinary retail store. Automatically he would be encouraged to buy Samsung Galaxy at the purchase stage. Again, in the digital retail environment the customers are able to view various competitive brands, which influence their purchase decision. Thus it can be inferred from the discussion that retail environment becomes active during certain stages of consumer decision making process like the purchase and enforce buying actions of consumers(Samsung in. 2017). Conclusion: It can be concluded that consumers go through several stages like need recognition, information search and finally evaluating the information about the products before purchasing products. The situational factors like retail environment have a very deep impact on the purchase decision of the consumers. It is recommended that Samsung should take steps to increase its market penetration and optimise customer purchase decisions. Recommendations: The following are the recommendations to Samsung to facilitate purchase from target consumers and ensure customer satisfaction: It is recommended that Samsung should increase its market presence to gain deeper market penetration. It can be implemented by opening more outlets which would allow it to advertise its products to the target consumer base. The customers in the Samsung stores would not able to compare other brands which would encourage them to purchase Samsung phones. Samsung should implement it to achieve more sale of its products and earn higher revenue. It is recommended that Samsung should try to strengthen its brand image in the market. It can be implemented by making more positive customer reviews visible on its websites. It should be implemented to help Samsung in creating a stronger brand image in the minds of the consumers during the evaluation of alternative stage which would encourage them to buy Samsung smart phones. It is recommended that Samsung must also introduce Samsung Galaxy models with more features and applications. It can be implemented by bringing about exhaustive research and development. This will help the company to serve more customer needs and maximise customer satisfaction. References: Agnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., 2016. Social media: Influencing customer satisfaction in B2B sales.Industrial Marketing Management,53, pp.172-180. Ballesteros-Gmez, A., Brandsma, S.H., De Boer, J. and Leonards, P.E.G., 2014. Analysis of two alternative organophosphorus flame retardants in electronic and plastic consumer products: resorcinol bis-(diphenylphosphate)(PBDPP) and bisphenol A bis (diphenylphosphate)(BPA-BDPP).Chemosphere,116, pp.10-14. Collier, J.E., Moore, R.S., Horky, A. and Moore, M.L., 2015. Why the little things matter: Exploring situational influences on customers' self-service technology decisions.Journal of Business Research,68(3), pp.703-710. Hu, N., Koh, N.S. and Reddy, S.K., 2014. Ratings lead you to the product, reviews help you clinch it? 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