Internet Technology, Marketing, and Security Assignment

Internet Technology, Marketing, and Security - Assignment Example 1). The reasons that have been identified for the overwhelming popularity of SMM among business are as follows: (1) Customer Interaction and Feedback. SMM offers opportunities for business organizations to directly encourage feedback from customers and therefore enable them to address any weaknesses noted or areas for improvement. As emphasized by Hastings and Saperstein (2010), â€Å"today, more than ever before, businesses can not only listen to customers, they can invite customers to help shape the company activities. Customers have input on which products to develop with which features, how events should be planned, and what kind of meaningful dialogue they’d like to have† (par. 5). This reason therefore assists business organizations in immediately determining the reaction of customers through solicitation of their feedback, which is one of the most beneficial uses and reasons for SMM’s popularity. (2) Generate Traffic to Social Networking Websites. Accordin g to Prince & Rodgers (2012), generating traffic to identified social networking sites is made possible through target customers’ sharing â€Å"branded and highly relevant content with users who, in turn, pass your content to like-minded people they’re connected to† (Prince & Rodgers, 2012, par. 1). ... Likewise, as noted: â€Å"there was 800% traffic gain to its website†¦Additionally, the number of live Tweeter feeds relating to the Pepsi Refresh Project being streamed across Google grew tremendously in a short time†. This reason has been proven, therefore, to be effective in increasing target audience reach at a relatively short span of time and minimal expense compared to other advertisements or promotional campaigns. (3) To achieve the goal that the organization is targetting on a least cost yet greater target audience reach. As emphasized by (Prince & Rodgers (2012), â€Å"a core objective of social media marketing — or of a thought leadership campaign, for that matter — is to gain â€Å"mindshare.† You want to be top-of-mind when potential clients or customers are interested in products or services you can deliver. You want to provide content your preferred audiences find so appealing and beneficial that they’re motivated to pass it onà ¢â‚¬  (par. 6). One of the goals of the SMM has been identified to â€Å"generate interest in your offerings† (Prince & Rodgers, 2012, par. 1). Through the use of this strategy, business organizations are able to achieve their organizational goals, as well as the objectives identified in the particular project or promotional campaign; thus, increasing its popularity among business organizations. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. According to the Marketplace for Entrepreneurs (2012), there are seven benefits of SMM, to wit: â€Å"(1) increased customer acquisition; (2) powerful word-of-mouth marketing; (3) increased brand awareness; (4) customer retention; (5) market research; (6) keep an