Null Hypothesis and Yellow Pages

at that place are many reliable sources that are quickly available for re seeming topics, whether it is for face-to-face or professional use. Two of these sources are shaftn as the net profit and the color Pages. Based upon the discharge performed, to determine if the chickenhearted Pages impart effect obsolete in the near future, the following information was found base on the hypothesis and test results that have been recorded in the passage. on that point are many deal who would prefer the use of the net income to the Yellow Pages because of the convenience and not having to flip through pages to find what you are look for.The Yellow Pages have become a thing of the past and is chop-chop being replaced by new research methods individuals can access via the Internet. In the past twenty years the Internet has continued to grow into what we know today. In 1993 the prototypal primitive search engine was released (Seymour, Frantsvog, & Kumar, 2011). Google became the p rominent search engine around 2000 by using an algorithm to rank weathervane pages the desirable pages would be linked to a greater extent than others based on vastness (Seymour, Frantsvog, & Kumar, 2011).With the growth of the Internet and the rise of technology, thither has been an increase in the tot up of bank linees that use the Internet for marketing (Salehi, Mirzaei, Aghaei, &Abyari, 2012). Businesses use the Internet to increase their business and people have easy access to the Internet, which makes it convenient for shoppers online (Salehi, et al, 2012). Our team treasured to determine if the Yellow Pages or printed phone restrain was becoming obsolete.We trust that with the advancements of the Internet and with the increase of people having smart phones, which have the internet readily available at your fingertips, the phone book is no longer need and will become an archaic form of obtaining business listings or shopping. To test and evaluate our research issue, we utilize the five steps of hypothesis testing. In the first step we hypothesized that the Yellow Pages will become obsolete in the near future with the advances of technology such as the Internet. Our team explicate a null hypothesis, which states theYellow Pages will be proven as a viable research method. The second step was introduced to determine the characteristics of our comparison distri saveion. We polled 84 people, asking each person two questions. The first question was, When looking for for a business listing, do you look to the Internet/search engines or the Yellow Pages (hard copy)? and the second question was, If you are going to make a purchase, do you look in the phone book, Internet, or both? Of the individuals polled, 68 were women and 16 were men.There were two individuals who fell into the under 20 category, trine in the 21 to 30 group, 17 in the 31 to 40 range, 18 in the 41 to 50 crowd, 38 in the 51 to 60 even off, and 6 representatives of the 60 and over. Our results grounded for the first question there were 14 individuals who answered they employ the Yellow Pages and 74 who preferred to use the Internet. The second question moreover yielded five people who answered Yellow Pages while 83 indicated they used the Internet. We set a cutoff point of 50% or . 5 hypothesized office difference of usage among all age groups.This cutoff point was used both as a first method of searching for a business as well as usage in general. The think of for Question 1 was determined to be 3 and for Question 2 the mean was determined to be 13. The Z score for the combined questions was -3. 71. The Z score for the first tail or Question 1 was 1. 64 and the Z score for the second tail or Question 2 was 1. 96. From our research and the data collected, we found that the null hypothesis was rejected. The statistics clearly show that there is over the 50% or . 5 hypothesized means difference. The rift in the Z scores shows a 5. 35 difference for the fir st question and 5.37 for the second question. Through our research and statistics, we found the results to be setback of our null hypothesis which is the basis for the rejection. With the rise of local search sites, kindly media, and mobile directories, the physical Yellow Pages books delivered to consumers doors long a staple of local marketing are quickly becoming obsolete. According to data from the local anesthetic Search Association, total consumer references to print directories declined from 12 billion in 2009 to 7. 4 billion in 2011, and have most analogously declined even more since (Jones, 2013, para. 2).There might be some interesting news for local businesses that unchanging use marketing strategies through the Yellow Pages. The Yellow Pages is now go advice in areas such as SEO, online advertising, paid search, and the effects of an online reputation in the social media. Recent findings show that on average, consumers consult two to three sources of information when intending on making a purchase. These sources include the Yellow Pages, but mostly through search engines. The physically printed Yellow Page book may become a part of history, but it will be a while before it is completely obsolete.Today, Yellow Pages and search engines subdue the local search space among all media. Last year, 84% of people used a Yellow Pages product and 76% used a search engine to find a local business (Norton, 2011). With that said, there are some things to consider when utilizing the Yellow Pages to drive your business, like reviewing your competitors ads, including a dedicated phone number, immediately creating a working system to breed business leads, and including offers exclusively for ad respondents. The data and statistics we collected lead us to the results that the Yellow Pages will soon be outdated.While modern media like the Internet is on the rise, traditional print media will be pushed off the market. The Yellow Pages have found a way to use this change in marketing as an advantage. They now use new modern media to advertise their product as the Yellow Pages online. The Yellow Pages are a clear and a brand that people trust, so the concept will neer actually be outdated. While the Internet pushes traditional media out of business, like books, newspapers and other print media, those branches have found to be resourceful and will therefore always find a way to survive in todays ever-changing market.