Rochester Business Plan Essay -- essays research papers fc

A Marketing Plan to Retain Rochesters youngRochesters 18-28 year old population has been leaving this urban center in mass amounts. This is common knowledge, and our plan is hindquartersed towards the target audience in efforts to go along them here for a longer duration of time. We feel that there argon several beautiful attractions that make up the Greater Rochester Area of which this target audience is unaware. This marketing plan aims to get this market out into the suburbs and metropolis of Rochester to see the diversity and unique options that our area provides. This will alleviate the veto stigma held by the 18-28 demographic by bringing to their attention the generous business and recreational opportunities available. We seek to build a stronger sense of residential area through interactions with businesses, local marketing campaigns, and more effective communication with this demographic. With our original and influential ideas we intend to retain Rochesters young adu lts so that the city will flourish with a new generation of hope. 1. Current mailpage 22. Target Audience 33. SWOT 54. Trends 65. Benchmark Cities 76. Evidence 9 7. Marketing Objectives and Goals&... ...nbsp$97,470$126,080$146,102 cumulation Transit10.50%36.70%3.30%1.80%2.80%Bike/Walk9.00%11.10%4.10%4.60%5.70%Sunny Days170207171217213 address www.bestplaces.netWorks Citedwww.bestplaces.netwww.cincinnati.comwww.ci.rochester.comwww.detnews.comwww.dol.govwww.Menshealth.comNYSDOL-http//64.106.160.1408080/lmi/index.htmlwww.pittsburghlive.comhttp//www.rbj.net/PDF_Files/AnnualEst.pdfwww.retainthebrains.comMills, James Edward. Magnet Aims To Keep Young Professionals In Madison. Wisconsin evoke Journal, July 2004. http//www.madison.com